For businesses that serve a particular geographic area, running geotargeted ad campaigns are the best way to get the cash register to ring. We consistently see businesses failing to take advantage of all the geo marketing tools available, leaving money on the table. Listed below are the top 5 GeoMarketing techniques that we suggest for local businesses. Use these strategies to locate and pinpoint your local market for higher conversions, more traffic, and best of all, more sales.
1) GeoMarketing with Google
Adwords: Run adwords campaign for your geographic location only. Not only is it a great way to focus on your local market, but you’ll save a lot of money on impressions.
You can also geo-target ads in the Google Display Network. Show your display/image ads in your city or town to advertise your events, promotions, and deals.
2) GeoMarketing with YouTube
GeoTarget your video ads on YouTube. Adwords for YouTube is a great way to promote videos about your business to your local audience.
You can choose to optimize your ads for:
There are 4 types of ads you can choose from on YouTube.
3) GeoMarketing with Facebook
Geo Target Promoted Posts and Sponsored Stories. Target people connected to your network in real time with geo targeted promoted posts and sponsored stories on Facebook. Your ads will show in the Facebook timelines of local people in your network.
4) GeoMarketing with Local / Daily Deals:
Providing local deals injects immediate sales and brand recognition to local businesses. Some of the popular local deal platforms are:
5) GeoMarketing with Perch App
Download the Perch App from the App Store or Google Play. This app allows you to see what your competitors are doing on:
Local / Daily Deals sites
Use this sneaky app to find out what strategies are working for your competitors, stalk their followers, peep their engagement, and view their reviews. Use this info to strategize your own techniques to dominate your local market.
Seems like a little much? Don't worry! We made all of these steps into an elegant infographic for you to save, and share with your fellow business owners. Enjoy!
If you would like to learn more about how to geomarket your audience and turn them into customers, contact us today.